A
final year PhD Student in the Marketing and Customer Management
Department of the University of Ghana Business School, Thomas Anning
Dorson has won the best paper award at the 2015 Annual Conference of The
Emerging Markets Conference Board. - See more at:
http://www.myjoyonline.com/business/2015/February-3rd/ugbs-marketing-phd-student-wins-best-paper-award.php#sthash.KUCbDN4L.dpuf
A
final year PhD Student in the Marketing and Customer Management
Department of the University of Ghana Business School, Thomas Anning
Dorson has won the best paper award at the 2015 Annual Conference of The
Emerging Markets Conference Board. - See more at:
http://www.myjoyonline.com/business/2015/February-3rd/ugbs-marketing-phd-student-wins-best-paper-award.php#sthash.KUCbDN4L.dpuf
A
final year PhD Student in the Marketing and Customer Management
Department of the University of Ghana Business School, Thomas Anning
Dorson has won the best paper award at the 2015 Annual Conference of The
Emerging Markets Conference Board. - See more at:
http://www.myjoyonline.com/business/2015/February-3rd/ugbs-marketing-phd-student-wins-best-paper-award.php#sthash.KUCbDN4L.dpuf
A final year PhD Student in the
Marketing and Customer Management Department of the University of Ghana
Business School, Thomas Anning Dorson has won the best paper award at the 2015
Annual Conference of The Emerging Markets Conference Board.
The papers on consumer behavior in
emerging markets emphasized the need to assess the generalization of accepted
marketing theories in the emerging market context. The track on marketing
strategies for penetrating emerging markets pointed out how firms can develop
customer-centric marketing strategies which will involve a well thought out
program to succeed in a highly competitive and volatile environment of the
emerging markets.
Thomas’ best paper was co-authored
with his supervisors Prof. Robert Hinson of the Department of Marketing and
Customer Management and Dr. Mohammed Amidu of the Accounting Department on the
topic “environmental moderators and performance effect of interactivity
innovation: a study of the services sector of an emerging economy”.
Their research argued that unlike
previous studies that indicate that service innovation is directly related to
firm performance, it is rather high levels of service innovations that maximize
performance in service firms operating in emerging economies. The paper made a
novel contribution to the innovation literature by indicating that the
implementation of service innovation can be maximized when environmental
conditions are aligned to the implementation of interactivity innovations.
The paper recommended to service
firms operating in emerging economies to implement high levels of interactivity
innovations in low competitive intensity period or reduce investments in
interactivity innovation during high competitive periods. Service firms were
also advised that in the period of high customer demand, they can maximize the
performance effect of interactivity innovations by increasing the level of
customization innovations, timing innovations and involvement
innovations.
A
final year PhD Student in the Marketing and Customer Management
Department of the University of Ghana Business School, Thomas Anning
Dorson has won the best paper award at the 2015 Annual Conference of The
Emerging Markets Conference Board. - See more at:
http://www.myjoyonline.com/business/2015/February-3rd/ugbs-marketing-phd-student-wins-best-paper-award.php#sthash.KUCbDN4L.dpuf
A
final year PhD Student in the Marketing and Customer Management
Department of the University of Ghana Business School, Thomas Anning
Dorson has won the best paper award at the 2015 Annual Conference of The
Emerging Markets Conference Board. - See more at:
http://www.myjoyonline.com/business/2015/February-3rd/ugbs-marketing-phd-student-wins-best-paper-award.php#sthash.KUCbDN4L.dpuf
A
final year PhD Student in the Marketing and Customer Management
Department of the University of Ghana Business School, Thomas Anning
Dorson has won the best paper award at the 2015 Annual Conference of The
Emerging Markets Conference Board. - See more at:
http://www.myjoyonline.com/business/2015/February-3rd/ugbs-marketing-phd-student-wins-best-paper-award.php#sthash.KUCbDN4L.dpuf
A
final year PhD Student in the Marketing and Customer Management
Department of the University of Ghana Business School, Thomas Anning
Dorson has won the best paper award at the 2015 Annual Conference of The
Emerging Markets Conference Board. - See more at:
http://www.myjoyonline.com/business/2015/February-3rd/ugbs-marketing-phd-student-wins-best-paper-award.php#sthash.KUCbDN4L.dpuf
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